Don’t lead with features; lead with the human truth. Amazon Fire TV is a streaming media player in a largely undifferentiated sea of streaming media players. By stalking the comments section of a Fire TV social vid, we picked up on the biggest emotional trauma of binge-streaming shows: the moment your fave series runs out of eps. We branded this entertainment void as a “#Showhole,” and demonstrated why Fire TV, with its massive library of content and Amazon-caliber recommendation engine, is the ultimate #Showhole killer.