The Mother Of All Problems:

People are highly skeptical that a home robot can deliver the goods.

The Solve:

Break down robo-skepticism by leaning into it.

The home robot category is littered with novelties, overpriced gizmos and unmet expectations. Unsurprisingly, research showed that customers are highly skeptical that any new home robot will actually be useful. Even in a household where someone is excited about the idea of a home robot, there’s another member of that household who is markedly less pumped. Ignoring that skepticism would only give it power. So we did the opposite.