The Mother Of All Problems:

C-suite leaders don’t want to talk data analytics on their days off.

The Solve:

Bake AWS’s breakthrough tech into the thrills of NFL football.

Turns out a lot of leaders of large enterprise companies watch NFL football. It also turns out that they’ll tune out techy talk about AI and big data when they’re watching football. Good thing AWS partnered with Next Gen Stats to give fans concrete, data-driven PROOF of just how insane their favorite plays are. Our challenge was to show the intelligence of AWS tech, and the thrills of football, without cheating either.