Skiers think COVID crowds killed their sport for good.
Show skiers where big weird joy still lives.
The last two years have left passionate Washington skiers straight-up heartbroken. Crowded slopes. Parking lot land-grabs. Three-run days. The sport they love so much has lost its joy. Meanwhile, six hours away in North Idaho, Schweitzer is an uncrowded gem with 2,900 acres of wide-open terrain, where the joy of skiing never died. For year two of our “Weschud Schweitzer” campaign, we hauled a chairlift from Schweitzer to Seattle’s Kerry Park, and let real Seattle skiers lie down and let it all out. Twenty feet up. Skiers talked about what hurts and what they wish skiing could be like again. As it turns out, what they wish for is hiding a day’s drive away.