The Mother Of All Problems:

Wealthy donors have become immune to traditional fundraising messages.

The Solve:

Challenge philanthropists’ appetite for risk.

The bulk of funding for Fred Hutch’s boldest, riskiest research comes from their annual one-night gala. But rich people get asked for money A LOT. The usual emotional appeals and cancer-survival stories have lost their power. So we opted to motivate donors by challenging their entrepreneurial spirit. This video played right before the raise-your-paddle donation event and helped Fred Hutch smash their audacious fundraising goal.


Million Raised
In One Night

30 %

Above Goal