Tech ads are usually refined and tasteful. Meanwhile, football fandom is loud and gross. For gridiron lovers, the game is about way more than the game. It’s an emotional rollercoaster. With saucy foods. And trash-talk. And now that Thursday Night Football streams exclusively on Prime Video, it’s about making Alexa part of that party. This campaign stars a lovably semi-dysfunctional crew of NFL fans who gather for Thursday Night Football and always invite Alexa as a +1. Every week, they tap new Alexa features made exclusively for TNF. THURSDAY NOIIIIGHT!!!