For football fans, the game is about more than just the game. It’s about how they watch and who they watch it with. And food. And trash-talking. And stats. And now that Thursday Night Football streams exclusively on Prime Video, it’s about Alexa. This campaign stars a lovably semi-dysfunctional crew of NFL fans who gather for Thursday Night Football. And every week, they tap a slew of new Alexa features made exclusively for TNF.