Mother of all problems:

Football fans haven’t made Prime part of their game routine.


Make Alexa part of the party.

For football fans, the game is about more than just the game. It’s about how they watch and who they watch it with. And food. And trash-talking. And stats. And now that Thursday Night Football streams exclusively on Prime Video, it’s about Alexa. This campaign stars a lovably semi-dysfunctional crew of NFL fans who gather for Thursday Night Football. And every week, they tap a slew of new Alexa features made exclusively for TNF.