Give parents the courage to ask, “Are you thinking about suicide?”


Tap Gen Z to give parents a pep talk.

Suicide is the #2 cause of death among teens. Yet 3 out of 4 parents are unaware that their kids are having suicidal thoughts. It can make a huge difference if parents could just ask the direct question, “Are you thinking about suicide?” whether or not they think their kid is in crisis. But while 87% of Gen Zers are comfortable talking about mental health with parents, Gen Xers are NOT very comfortable talking about topics like suicide. Our job was to make that scary question a lot less scary for adults. And that won’t happen by having fellow adults throw scary stats at them. So we had Gen Zers give adults a loving pep talk using their chosen form of persuasion—a digital slideshow presentation.