THE MOTHER OF ALL PROBLEMS:
Washington skiers go where they know even if it breaks their hearts.
The Solve:
Invite strangers to rediscover the joy of skiing.
Washington skiers go where they know even if it breaks their hearts.
Invite strangers to rediscover the joy of skiing.
Skiing around Washington has become a crowded hellscape. Meanwhile, Schweitzer is a North Idaho gem with 2,900 acres of elbow room. It’s also an all-day drive from Seattle. So how do you get skiers to drive hours past what they know, to a place they can’t even pronounce? Weschud Schweitzer is an open invitation to fun-seekers willing to go a bit farther to rediscover the kid-like joy of skiing.
#1
+47 %
2 x
It lets people who haven’t been here yet know that if you get and appreciate what makes Schweitzer so special, you should definitely come and visit.
– Sean Mirus, Marketing & Special Events Director at Schweitzer