Turns out a lot of leaders of large enterprise companies watch NFL football. It also turns out that they’re likely to tune out tech-dense talk of AI and big data, especially when they’re watching football. Good thing AWS partnered with the NFL’s Next Gen Stats to give fans concrete, data-driven PROOF of just how insane their favorite plays are. Our challenge was to show off the business-building intelligence of AWS tech, and the thrills of football, without cheating either.