Rover’s biggest competition for pet sitting is actually friends and family. And nobody is less psyched about this than those friends and family. They did one favor, then another, and next thing ya know, they’re administering canine rectal suppositories at 4:00 a.m. But as un-thrilled as they are, they’re just as unwilling to express these grievances to the actual pet owner. Because, you know, relationships. So we gave real friends-and-fam pet sitters a 100% anonymous way to air their misgivings and set up Rover as the no-brainer alternative.