The Mother Of All Problems:

Pet parents don’t think anyone will dote on their pets like they do.

The Solve:

Celebrate hyper-specific care instructions from real helicopter pet parents.

Now that we’ve all gotten weird-close to our pets during the pandemic, the thought of someone else taking care of them is scary af. And asking friends and family to play helicopter pet parent for us can get… awkward. Sitters on Rover actually encourage control-freak pet parents (all of us) to provide specific pet care instructions via the Rover app. In this national campaign, we asked real Rover customers to share their real care instructions. Spoiler alert: There’s a dog ice-cream party involved.


drop in cost per
customer acquisition

+32 %

New Customers

55 %

Decrease In
Marketing spend